In the wake of the pandemic, the rise of Zoom has changed everything from the power dynamics of work meetings to how many possibilities we have to multitask while communicating with colleagues. A new report suggests that the spread of video conferencing may also be linked to one. Addition of interest in plastic surgery in the US in the past 18 months.
More than three-quarters of American plastic surgeons say demand for their services is higher now than before the pandemic. Survey By the American Society of Plastic Surgeons (ASPS). Of that group, 23% said business had doubled, while 47% said they were seeing slightly higher demand.
In the survey, which was conducted in June among 300 ASPS members, nearly 40 percent of surgeons pointed to the fact that patients were not traveling much, meaning both had less time to recover from surgery. There is more time and they can direct money. Have spent vacations on cosmetic procedures. In addition, 40% said patients would “pay anything to feel better and more confident during a pandemic.”
Other Reports have noted a tendency for people to seek procedures because they gained weight during the pandemic or for perceived signs of aging that they feel were exacerbated by the stress of living during the crisis. are
Plastic surgeons in the survey also cited the amount of time people spend checking their appearances during Zoom meetings as a key factor for increased business. This observation is supported by research. A 2021 the studyPublished in the International Journal of Women’s Dermatology, Video Conferencing During Pandemics “Zoom dysmorphiaAmong women who participated in an online survey—that is, a worse self-image. Self-identifying cameras can distort our appearance and “highlight facial attributes that may not have been analyzed before,” the study notes, which in turn could lead to “unnecessary cosmetic procedures.” can cause
The most popular cosmetic procedure in the US and around the world
So what kind of procedures are people looking for? The ASPS survey found that liposuction was the most popular procedure in the U.S. from 2021 to June 2022, followed by facelifts, breast augmentation, tummy tucks and breast lifts.
Among minimally invasive cosmetic procedures, the top five were Botox, soft tissue fillers, non-invasive fat reduction (such as CoolSculpting), non-surgical skin tightening, and other skin care treatments. Patients aged 31 to 45 were the most likely group to seek Botox, while those under 30 were the largest demographic interested in lip fillers.
While the study focuses on the United States, other recent data indicate strong demand for plastic surgery worldwide. In 2020, elective plastic surgery procedures worldwide fell 11 percent compared to 2019 as lockdowns forced surgeons to temporarily close their practices, according to a A survey published last year Through the International Society of Aesthetic Plastic Surgery (ISAPS). But the impact of the closures was mitigated by strong demand among patients when practices reopened.
America has the most elective plastic surgery ever in 2020.
Differences in the most popular practices in each country point to the racist ways in which white, Western ideals continue to shape global beauty standards. in Japan, Eyelid surgery make up 65% of all cosmetic procedures, compared to only 6% in the US. In Turkey – a popular one A medical tourism destination For plastic surgeries, rhinoplasties are the most common procedure, especially among people from Middle Eastern countries. In the US, meanwhile, nose jobs don’t make the top five.