MoviePass Hollywood – It’s back at just the wrong time for Vophs.

Movie Pass is coming back, whether theater chains like it or not. The movie ticket subscription service, which broke out in 2019 and announced Bankruptcy Membership signups are opening for a new version of the service starting September 5, just two months ahead of the pandemic.

Stacey Spikes, one of the service’s founders, is behind the relaunch, but hasn’t gone into much detail about how the new service will succeed where the old one failed. Previously, MoviePass members could go to the theater to see multiple movies a month for a flat fee, but because the company didn’t make bulk ticket deals with movie theater chains, it decided to sell tickets to promote MoviePass. Paid in full. subscriptions, which eventually reached 3 million users in 2018.

Spikes co-founded the company in 2011, but was ousted in 2018, before publicly traded analytics firm Helios and Matheson bought a majority stake in MoviePass. The company’s pricing tiers are constantly changing, Efforts To reduce user activities, and Weak data security led to collapse.

Movie Pass, once a Hollywood disruptor, has been disrupted.

The 2022 version of MoviePass, complete with A new logo, there will be three general price tiers of $10, $20, $30 which may vary by market. Each tier will give members a different amount of credit to use to watch movies. Spikes hasn’t revealed more, but it’s clear that, for now, it’s trying to keep its subscription base systematically small by limiting new memberships to a five-day window ending on August 29. . After that, existing members will be eligible. To invite 10 friends to the service.

MoviePass is entering a whole new entertainment landscape compared to 2011, when Spikes first launched the service. Theater chains have caught on to the subscription service trend, and now AMC has Stubbs A List The subscription service, launched in 2018 to compete with MoviePass. Claims Almost 1 million paid members. Similarly, in 2020, Alamo Drafthouse made its debut. Season pass subscription service, which replicates many of the features found in MoviePass.

The post-pandemic movie business will be even more difficult for version 2.0 of the service.

Now that the pandemic lockdowns have largely eased, movie theater closures, and the revenue they generate, are largely in the rearview mirror. But the move by Hollywood studios toward hybrid movie releases and, in some cases, direct streaming releases has created new business challenges for movie theater operators.

In this regard, there may be little incentive for theater chains to work with or accommodate the new MoviePass in any way. A third-party service like MoviePass is a middleman that may not be of much use to Hollywood and theatergoers.

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